Privacy Policy

1. Information We Collect

When you place an order for a regional seed kit, book a seasonal coaching session, or sign up for a community webinar, we collect the information necessary to fulfil that request. This typically includes your name, delivery address and postcode, and payment details processed through our checkout. Your postcode is used specifically to help match your order to the correct regional seed mix, so accuracy here directly affects the kit you receive.

We also collect information automatically as you browse our site, such as the pages you view, the products you add to your basket, the device and browser you are using, and general location information inferred from your IP address. This helps us understand how gardeners across the UK are using the site and which regional kits are most popular in different areas.

2. How We Use Your Information

We use the information we collect to process and deliver your order, match you with the correct regional seed mix and planting map, respond to enquiries about consultations or coaching sessions, and manage your basket and checkout experience while you shop. We may also use your information to send you order confirmations, delivery updates, and, where you have agreed to it, occasional communications about new regional kits, seasonal advice, or upcoming webinars and events.

We do not use the personal details you provide for automated decision-making that produces legal or similarly significant effects on you.

3. Regional Matching and Location Data

Because our entire product range is built around matching seeds to a customer's specific region, soil type, and local pollinator population, your postcode and general location play a more central role in our service than they might for a typical retailer. We treat this information as necessary to fulfil your order and to provide the fold-out regional map included with each kit. We do not use your precise address for any purpose beyond order fulfilment, regional matching, and delivery.

4. Sharing Your Information

We share personal information with third parties only where necessary to run our business. This includes payment processors who handle checkout transactions securely on our behalf, and delivery couriers who require a name and address to dispatch your seed kit. We may also share limited information with email or webinar platform providers where you have signed up to receive newsletters or attend an online session.

We do not sell your personal information to third parties, and we do not share your data with advertisers for the purpose of targeted advertising.

5. Cookies and Similar Technologies

Our site uses cookies and similar technologies to remember items in your basket, keep you signed in during checkout, and understand general browsing patterns across our pages. Further detail on the specific categories of cookies we use, and how you can manage your preferences, is set out in our separate Cookie Policy.

6. Data Retention

We retain order and account information for as long as necessary to fulfil the purposes described in this policy, including any period required to meet our legal, accounting, or tax obligations. Where you have signed up for marketing communications, we retain your contact details until you unsubscribe or ask us to delete them.

7. Data Security

We take reasonable technical and organisational measures to protect the personal information we hold, including securing our checkout process and limiting internal access to customer data to staff who need it to fulfil orders or provide customer support. No method of transmission or storage is completely secure, and we cannot guarantee absolute security of information transmitted to our site.

8. Your Rights

Depending on your place of residence, you may have rights to access the personal information we hold about you, request that it be corrected or deleted, object to certain processing, or ask us to restrict how we use it. Where processing is based on your consent, such as marketing communications, you may withdraw that consent at any time. To exercise any of these rights, you may contact us through the details provided on our Contact page.

9. Children's Privacy

Our site and products are intended for adult gardeners and are not directed at children. We do not knowingly collect personal information from children, and any order placed through our checkout should be made by an adult on behalf of the household.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, our product range, or applicable law. The version published on this page governs how we handle information collected while it is in effect.